Manual Thirteen – Legendary Advertising - How to Master the Art and Science of Great Advertising that Always Works!
“Andrew illustrates marketing concepts that can be used by anyone to generate more sales.
The best real world education available.”
Hunt Crosby, Manager, MD
In this manual, you will learn why most advertising is a giant waste of “trees” and exactly what you can do to make sure your ads actually work! This manual includes the ULTIMATE checklist that all ads must pass before being placed.
You will discover why 80% of your marketing may be an insane waste of YOUR money. Plus a proven, sure-fire way to increase the response and profits of every ad you place and every letter you mail. I am talking about doubling or tripling your advertising effectiveness!
In this manual, you will discover:
- How not to get duped by graphic designers, ad agencies or magazine sales reps. (Apply this quick-and-easy 10-point test to every ad and learn to spot a GUARANTEED DUD before you ever waste your money running the ad!)
- Why most business owners are seduced by the Law of Large Numbers and how to avoid the trap!
- Why you should refuse to do any marketing that is not trackable and how to add a simple foolproof tracking system to all of your advertising.
- How to make your ad 30% easier to read and therefore, more effective with a simple type-style change!
- How to write KILLER HEADLINES that grab the reader by the throat!
- How to increase your response to every coupon by up to 33% simply by adding a simple graphic to the bottom corner of your coupon!
- How to make your ad stand out even when your ad runs in a publication with 50 of your competitors.
- Why your ad budget makes no sense and how to fix it so that every ad you place makes you money.
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