Manual Eight-Legendary Budgeting–Doesn't Have to be Boring
In this manual, you will learn the only realistic - yet seldom used- strategy for developing a marketing budget that will allow you to reach your goals.
Marketing plans don't run on air but seldom is a system in place to match goals to the marketing budget. A great many businesses must really like fantasy movies. They want to sell 50 lots with a $20,000 budget or 100 machines with a budget of $15,000. Or they want a 20% increase in sales with a budget that's based on five percent of last year's miserable gross!
These businesses have it backwards! Your goals should determine your budget. And to do that you have to have information on how effective each aspect of your marketing is. That means your first budget will seldom be accurate. You need to test your marketing effectiveness to determine an accurate budget.
You cannot set an accurate marketing budget based on a percentage of your gross or net. You cannot set an accurate marketing budget based on what your competition does (forget industry averages, there are none that mean anything). The only way you can set the right marketing budget is to reverse engineer exactly what you want to happen.
The step-by-step process outlined in this manual will allow you to look at budgeting and meeting goals in a powerful new way, a way that directly connects everything you do in the name of marketing to a specific and tangible result.
In this manual, you will discover:
- Why most marketing budgets make NO sense!
- How to design the perfect budget that will increase your business.
- How to make every single dollar pay for itself.
- How to easily calculate your ROI on every campaign.
- How changing your ratios can quickly boost response from your existing budget.
“The pricing strategy Andrew gave us, detailed in Manual Nine will conservatively make us an extra $300,000 this year and easily several million over the next decade. Sometimes, it really is just as simple as having someone open your eyes to another way of marketing the very same product!”
Rick and Tom Robashaw,
Club Prophet Systems Software
(The fine print: Yep, they are brothers and just like Rick and me, they have very little in common except they both like to make money. Anyway, more real people and real stories. HELL, they are from Pittsburgh -- it doesn't get much more real than that! If you want to hear it directly, click here to contact them and they'll tell you exactly what's written above.)
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